Business Messaging & Automation 6 Min Read January 09, 2026

RCS Business Messaging Explained: Rich Media Carousels at 13p/15p vs. WhatsApp

By Umesh Shantappa Ambalagi (MBA IT) & Tech Spartan Architecture Group

The Next Generation of Mobile Messaging

RCS (Rich Communication Services) upgrades the default SMS app on Android smartphones into an interactive multimedia platform. With over 800 million Android devices active across India, businesses can now send rich interactive campaigns without requiring customers to download a third-party app.

Key Features of RCS Business Messaging

  • Verified Sender Identity: Display your official brand name, logo, and Google Verified trust badge.
  • Swipeable Multi-Card Carousels: Present up to 10 rich visual cards with high-resolution images, descriptions, and custom buttons.
  • One-Tap Action Buttons: Allow customers to "Call Now", "Open Google Maps", "Visit Website", or "Add to Calendar" with a single click.
  • Cost Optimization: At 13p to 15p per message, RCS delivers rich media experiences at a fraction of the cost of WhatsApp marketing broadcasts.
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