Broadcasted interactive festive carousels with verified sender badge to 450,000 Android customers at 14p per message, driving record store footfalls.
The client was experiencing declining returns on conventional SMS (less than 1.5% CTR) while WhatsApp marketing campaigns were becoming cost-prohibitive for large customer bases.
Executed Google RBM verified RCS campaigns featuring 5-card product carousels, Store Locator buttons, and one-tap discount coupon redemptions.
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